April 2017 Lunch Event

Topic: Adding a New Campaign to a Non-Profit Charity

Whether it’s mobilizing resources to support an influx of refugees, building an awareness campaign for the Fentanyl crisis, or mobilizing millennials around mental health issues, the strategies and tactics required to cut through the static of thousands of competing non-profit messages has been Adam Smith’s focus for over a decade.

Come and listen as Adam brings insight into the process of building new programs and converting the attention of the public into tangible action. Adam will give us a behind the scenes look at the discussions, business considerations and decision-making processes required to launch a new campaign in today’s highly competitive non-profit sector.

Presenter: Adam J. Smith - Management Consultant and former VP of United Way Ottawa

For 15 years Adam J. Smith has held executive positions for some of Canada’s biggest brands in the financial, political and charitable sectors. In January 2017, he launched a new consulting practice in Ottawa.

Adam was Vice-President, Marketing and Communications for United Way Centraide Ottawa. He oversaw a significant transformation of the organization’s brand, marketing and digital engagement capabilities, all with very strong results.

In 2006, Adam began working for the Liberal Party of Canada and became National Director of the Liberal Fund. During his tenure, the organization benefited from a major overhaul of its technology infrastructure, and realized significant growth in revenues and number of donors. Adam’s most recent political involvement was as Prime Minister Justin Trudeau's principal national fundraiser during his leadership campaign.

Adam's community work is focused on the Shepherds of Good Hope where he recently completed his term as Chair of the Board of Directors. He continues to serve on its Governance Committee and is a founding member of the Shepherds Foundation.

Adam holds a Bachelor of Business Administration from the University of Ottawa. In 2012, he completed a Masters Certificate in Project Management through the Sprott School of Business and achieved his professional project management designation (PMP).

His primary professional goal is to build high-performing teams that help organization's overcome their most complex challenges.



 Event Information:



One (1) PDU is applicable for PMPs who attend this one (1) hour Seminar. 1 PDU has been applied to the Strategic & Business Management category of the PMI Talent Triangle.  Note that PMI OVOC registers PDUs for PMI OVOC members only.



Please ensure that you sign the Sign-In Sheet, as this is the official source document verifying your attendance.



Wednesday, April 26, 2017




RCAF Officers' Mess
158 Gloucester St
Ottawa, ON K2P 0A6



It is suggested that you allow extra time for finding a City parking lot or a street meter.



Business Casual



11:20 AM      Registration check-in
11:30 AM      Buffet Lunch is served
12:10 PM      Presentation starts

01:00 PM      Presentation ends



Early Bird  - Ends 05 Apr 2017
   Non Member

$29.38 (includes $3.38 HST)
$36.16 (includes $4.16 HST)



Regular Rate -06 Apr -20 Apr 2017
    Non Member

$35.03 (includes $4.03 HST)
$41.81 (includes $4.81 HST)



*Late Rate - 21-26 Apr 2017
    Non Member

$40.68 (includes $4.68 HST)
$47.46 (includes $5.46 HST)



Student Member Rate

$20.00 (includes $2.30 HST)



* Note that the Late Rate is subject to availability



Spinach Salad
Baked Salmon Filet White Wine Cream Sauce
Parisienne Potatoes
Green Beans
Rolls & Butter
Chocolate Cake
Coffee, Assorted Teas, Pop, Pitchers of Water



Please contact the registrar at registrar@pmiovoc.org to advise of any serious allergies so that an alternate meal can be prepared.  Please advise the registrar at least 1 week prior to event date.



To request a refund, you must send an email to registrar@pmiovoc.org no later than 12:00 NOON EST, on the Monday before the Wednesday Lunch Seminar. No further refunds will be processed after this deadline. Please note that a cancellation fee of $10.00 will apply to all refunds.

Event Registrar: Creative Relations Event Planning
Phone:                (613) 283-2697, Ext 3

: Please note that when you register on line for an OVOC event, you should receive 2 confirmation emails – one from the OVOC registration system and one from the OVOC's secure PayPal account.  If you fail to receive these 2 automated emails, please contact the Event Registrar by phone (613) 283-2697, Ext 3 or send an email to registrar@pmiovoc.org as soon as possible.

Event Properties

Event Date 04-26-2017 11:30 am
Event End Date 04-26-2017 1:00 pm
Cut off date 04-25-2017 11:55 pm
Individual Price CAD $37.00
Late Fee CAD $5.00(From 04-21-2017)
Location RCAF Officers' Mess
We are no longer accepting registration for this event