Business Relationship Management as as a Role, a Discipline, and an Organizational Capability

In today world many challenges rose from the miscommunication between the Business and the Service Provider (i.e. IT). In many organizations, those two entities have been seen as rivals than partners. The BRM sits between the Business and the Service Provider to help ensure convergence of business value, priorities, timely escalations, and powerful communications deliveries. The BRM role focuses on the business customer and realized business value. BRM competencies can be leveraged through organizational roles, a discipline, and an organizational capability.

The BRM Discipline rests on solid research-based foundations verified and enhanced over a decade of successful implementations in leading organizations across the world. Proven to be equally effective for shared services including Human Resources, Finance, Legal, external service providers and others, BRM practices have enjoyed widespread adaption in IT.  The BRM organizational Role is a crucial link between a service provider and the business. In practice, the titles used by BRMs vary considerably (e.g. Business Partner, Account Manager, Consultant, Business Unit Manager, and Business Integration Manager).  Building a BRM organizational capability goes well beyond just defining the BRM role and placing individuals in that role. The growing global importance of Business Relationship Management as a role, discipline and organizational capability is due to the shift from Provider ( i.e. IT department) as a commodity/order taker to a business strategic partner, as there is an increasing business demand for innovation and agility. 

Presenter:   Svetlana Sidenko

Svetlana Sidenko is the President of IT Chapter, a Montreal-based company, which specializes in IT consulting and IT Best Practices training, which she co-founded in 2003. John Molson School of Business graduate of BComm and MSc (Admin) in MIS, she spent over 17 years in management, including 15 years in IT. Over the years, she  led teams towards full Service Management and IT Governance implementation in various organizations, participated in numerous Business Transformation initiatives, and implementations of processes improvements, including building organizational structures (PMO, SMO, QMO, AMO), and Balanced Scorecards. She has trained hundreds of students in her client's organizations and in public courses in ITIL®, CobiT®, TIPA, BRMP®, Project Management and other disciplines.

Svetlana is a member of PMI and has been certified by PMI as Professional Project Manager (PMP®) since year 2003.  She is also a Certified in Governance of Enterprise IT (CGEIT®, ISACA), ITIL® Expert, PRINCE® 2 Practitioner, Business Relationship Management Professional (BRMP®), Certified Process Design Engineer (CPDE®), TIPA Lead Assessor and Accredited Best Practices Trainer of several disciplines. As a consultant, she has experience in various industries, and worked in Global enterprises/virtual teams, of both small and large sizes as well as in major Canadian corporations.

She excelled in various domains of her expertise: ITIL/ITSM, IT Governance, Project and Program Management, PMO, Business Transformations and Transition Management, Maturity Assessments, Service Desks and Service Management Offices, Quality Management and Continual Improvement.

Event Information:

PDUs:   One (1) PDU is applicable for PMPs who attend this one (1) hour Seminar. Note that PMI OVOC registers PDUs for PMI OVOC members only.
SIGNING IN: Please ensure that you sign the Sign-In Sheet, as this is the official source document verifying your attendance.
WHEN: Wednesday, November 25, 2015


RCAF Officers' Mess in the Astra Lounge (main floor)
158 Gloucester St. (between Bank & O'Connor)
Ottawa, ON  ON  K2P 0G8

PARKING: It is suggested that you allow extra time for finding a City parking lot or a street meter.
DRESS:   Business Casual
SCHEDULE:   11:20 AM      Registration check-in
11:30 AM      Buffet Lunch is served
12:10 PM      Presentation starts

01:00 PM      Presentation ends
FEE SCALE:   Early Bird  - Ends 28 October 2015
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$29.38 (includes $3.38 HST)
$36.16 (includes $4.16 HST)
    Regular Rate - 29 Oct. - Nov.18, 2015
    Non Member

$35.03 (includes $4.03 HST)
$41.81 (includes $4.81 HST)
    *Late Rate  -18 - 25 November 2015
    Non Member
$40.68 (includes $4.68 HST)
$47.46 (includes $5.46 HST)
    * Note that the Late Rate is subject to availability
MENU:   Salad of Assorted Fresh Greens
Warm Bread Sticks
Main Course
Assorted Cookies & Squares
Regular & Decaffeinated Coffee, Assorted Teas, Pop, Juices, Pitchers of Water
FOOD ALLERGIES:   Please contact Tina Hughes at  to advise of any serious allergies so that an alternate meal can be prepared.  Please advise Tina at least 1 week prior to event date.
CANCELLATION FEES & REFUND POLICY:   To request a refund, you must send an email to  no later than 12:00 NOON EST, on the Monday before the Wednesday Lunch Seminar. No further refunds will be processed after this deadline. Please note that a cancellation fee of $10.00 will apply to all refunds.

Event Registrar:   Tina Hughes

Phone:                (613) 283-2697, Ext 4
:  Please note that when you register on line for an OVOC event, you should receive 2 confirmation emails – one from the OVOC registration system and one from the OVOC's secure PayPal account.  If you fail to receive these 2 automated emails, please contact the Event Registrar by phone (613) 283-2697, Ext 4 or send an email to  as soon as possible.