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Session Abstract

In 2024, project management has been expanding and changing at an ever-rapid pace. Changes in technology and business, the explosion of Agile techniques and the increase in virtual collaboration, all provide both increasing opportunities but also challenging for both experienced professionals and the many newcomers to stay on top of these trends.

In the midst of change, to be successful, we need to RETHINK our careers and TAKE CHARGE of branding ourselves for the future. Do yourself a favor, and come join us for this interactive session to get started! You will come away with tools, resources and most importantly a MINDSET to handle what’s coming your way.

Learn what you need to know to survive and thrive in the ever changing-world of project management from Marie Spark, a project management thought leader and mentor to adult learners and professionals in transition.

Among the topics covered:

1.  Branding 101 – what’s a career brand, what does it mean for a PM and to build your brand
2. The value of the PM brand in 2024 – The market for project management skills is BOOMING! How to take best advantage of your strengths
3. Marketing your brand – how to use networking to build future opportunities
4. PM career trends – overview of the changing industry, including Agile/hybrid, diversity/ethics, sustainability, virtual/hybrid teams, and more.

Learning Outcomes

1. Branding 101 – what’s a career brand, what does it mean
2. The value of the PM brand in 2024 – The market for project management skills is BOOMING! How to take best advantage of your strengths
3. Marketing your brand – how to use networking to build future opportunities

About Our Speaker

Marie Spark, MBA, PMP, is the director of the project management graduate program at Golden Gate University in San Francisco and is an active leader for the Project Management Institute San Francisco Bay Area Chapter She came to academics following a career in project and quality management in banking, technology and nonprofits. Her passion is to empower adult learners to their careers.